XL: Creative thinking from Co-Op Travel

There were a few examples of good use of the web in the middle of all the offers of "help" from the likes of Ryanair, easyJet et al for stranded passengers overseas as a result of the XL saga.

Standing out was an effort from Co-Operative Travel. On Friday morning online marketing Craif Lefevre snapped up the domain name XL-travel-advice.co.uk and through it onto a basic Wordpress template.

The page included reams of information for consumers and links to the CAA and Abta. The Co-Op branding was not in-your-face at all and carried just one simple "Re-booking Agent" link to the main Co-Op homepage.

The whole thing took Lefevre about an hour to sort out, it's getting a fair amount of travel and it wouldn't be a surprise if he has - er, optimistically - snapped up the domain names for other organisations which may or may not find themselves in a spot of bother in the months ahead.

Kevin May, editor, Travolution