There's an interesting press release from British Airways kicking about today talking about it's new campaign to extol the virtues of Terminal 5 at London's Heathrow.
The campaign will capture images from travellers as they pass through the airport together with messages about how well certain elements of the airport are working, from the baggage handling to security to efficiency of flight arrivals.
The most interesting aspect of the campaign is that the artwork for the ads will apparently be produced on the morning of publication/broadcast and therefore adding a real-time element to the proceedings.
Sounds like a tricky prospect from a logistics point of view, but BA is known for being slightly more creative than some of the other airlines.
Below is one of the first ones, which start today. It is for the outdoor part of the campaign and will form the basis of the online creative as well.
BBH is the ad agency behind the campaign, with Agency.com following up with online.
Kevin May, editor, Travolution