More twists and turns in Google saga

Google is protecting its position - in the face of legal threats from travel companies against it and between one another.

A short but very interesting statement we obtained this morning speaks volumes.

Information from Thomas Cook [contained in the same article] revealed that it is also attempting to crack down on activity against its brand name and those of its myriad of subsidaries.

The issue is such a hot one that a bit of keyword analysis at our end has shown that upstream search traffic to the main Travolution website is being boosted by a number of phrases such as "google trademark travel", "google brand name travel" and - astonishingly - "google PPC travel".

There are many senior figures who are preparing to dig in for a major battle with either Google or rival travel companies. This will run and run...

Kevin May, editor, Travolution