Tuesday, May 13, 2008

Travel mag publishes edition with (almost) 100 per cent user generated content

This will send a shiver down the spine of many old school editors but Budget Travel, a glossy travel mag in the US, has decided to commemorate its birthday by producing the entire edition with contributions from readers.

All copy and photography was sent in by loyal fans - bar its regular Deals section, which staffers wrote.

Editor Erik Torkells admitted an "extraordinary amount" of editing was needed to knock it all into shape and the whole exercise was not cheap at all.

The opposite of TripAdvisor, then.

Foliomag.com has more details and an interview with the editor.

Kevin May, editor, Travolution

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1 comment:

michelle said...

Everywhere Magazine (http://www.everywheremag.com/) is 100% UGC every month (they just released their second issue).

A great concept and long overdue...