Friday, February 29, 2008

Friday funny #94 - WTF!

Bill Geist asks if the modern vernacular of the Wisconsin Tourism Federation (WTF) means it should consider a change of name?


Jokes aside, this is a general problem across the web as lazy journalists and buzzphrase-obsessed PR types look to shorten everything into manageable and media-friendly slogans.

But it seems to us that OTC, for example, really doesn't sound as powerful and global as the Online Travel Corporation.

There are plenty of others...

Kevin May, editor, Travolution


Tim Hughes said...

Kevin - the biggest online travel company in Australia is (lastminute online hotels and owner of The Australian Stock Exchange code for Wotif is WTF and if you look at the valuation for WTF you might agree!!

Travolution Blogger said...

Tim: Thanks for that!!