The future for Kelkoo - the black sheep of meta search

The Financial Times today reports Yahoo! is considering its options over price comparison site Kelkoo.

[Full report here - will need subscription in a few days]

This is a bit of a funny one as, in terms of travel, Kelkoo almost feels like the outsider these days.

Talk to anyone in the travel search/price comparison arena and Kelkoo barely warrants a mention.

There is always plenty of back-slapping between the likes of TravelSupermarket, Kayak, Sidestep, Skyscanner, even Cheapflights - but when was the last time anyone heard Kelkoo mentioned in the same breath.

Mind you, it has managed to achieve the Holy Grail of travel search: apparently securing a relationship with Expedia, although Travelsupermarket works with on some car hire products.

One suspects this story is going to develop...

Kevin May, editor, Travolution

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