Tuesday, October 02, 2007


OnHolidayGroup supremo Steve Endacott is wildly enthusiastic about most things he has a hand in launching - but this latest venture really got him worked up on the phone to Travolution Towers last week.

TV.FreshHolidays.com is a video-based user generated content site working in tandem with its Fresh Holidays brand.

OHG has taken a rather novel approach by offering an incentive to customers on a holiday to film a review of their trip in-resort, rather than presuading them to do something when they return home.

Usual features include allowing people to embed their videos on their own site, share through a dedicated link, and tag through Digg, Reddit and Del.icio.us.

Links aplenty to the flight, hotel and dynamic packaging options through Fresh Holidays.

Huge question mark for us over whether, if faced with a microphone and camera-wielding rep, holidaymakers would less inclined to offer a negative review.

Feedback via the comments section please...
Kevin May, editor, Travolution

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1 comment:

Travel Insider said...

You would be surprised how honest customers are....remeber often thet are being filmed in local resturants and not in the actual hotel.

Also people watching have a much better idea of who is griving the review rather that writen reviews that never give age, genda and general "Gikiness"