How to make a Google TV ad like BA

Never let it be said that the travel industry is lacking in imagination or enthusiasm to grapple with technology, or just have a fair crack at something new.

Within minutes of us posting a piece over the weekend about the new British Airways ad, featuring Google Earth, a friendly chap called Colin Maddocks from the Virtual Travelcast Blog left a comment with a bold claim that “creating something similar may not be that difficult”.

“I think I’ll have a go and see,” he wrote.

[Travolution admits to being mildly bemused by such an audacious declaration - Ed]

But no more than 24 hours or so later and Maddocks emailed us to let us know he had finished his masterpiece.

His “noble attempt”, he says modestly, was put together with Camtasia Studio and overlaid with text and images from his own company, Nilecruises4u.



It was a “bit of fun”, Maddocks writes.

There are trendy advertising agencies across London's Soho that would charge millions for that kind of creativity - and also spend months putting it together.

So well done!

Kevin May, editor, Travolution