Monday, September 04, 2006

Reasons not to hate the Brits

Travolution guest editor for the September edition, David Soskin, who runs Cheapflights when he’s not chasing news stories (only kidding), is clearly a fan of video-sharing service YouTube.

The US arm of the business, headed by vice-chairman Hugo Burge, recently produced a viral marketing campaign for a promotion on its US website,, extolling the virtues of the British.

Sticking to company principle of not spending money on offline media, Seven Reasons to Not Hate the British was distributed only on the web.

Enquiries are underway to determine the proud owner of the voice behind the ever-so-British narration.

Kevin May, editor, Travolution

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