A merging of minds

Expedia and Travelocity have predicted a blurring of the lines between offline and online players in the future as business models merge.
Travelocity Europe managing director Germany Jan Oetjen said: "Business models will get closer and closer.Traditional tour operators will be more dynamic in their inventory buying and they are all trying to get more flexible models and move into the dynamic packaging arena."
Expedia Europe director of key accounts Bruce Redor said: "There's going to be some significant evolution in everybody's business models. The tour operators will want to be more dynamic and reduce their risk, but online agencies will wants to control the inventory."