Saturday, September 17, 2005

Too good for the search engines

Kuoni is in an enviable position. It is a well-established brand with a reputation for good value, quality holidays.
Which is precisely why it feels it doesn't need to get involved with this new breed of online players - namely the search engines of this world.
Speaking at the EyeforTravel conference in Berlin this week Kuoni Travel Holidays head of strategic development Eva Ludwig said: "We see the Internet as an additional distribution channel. We know the majority of our customers still want to book with our retail shops or through the call centres."
And even though Ludwig accepts the fact that Kuoni faces competition from online rivals, she said there are no plans to have sales through third party online intermediaries.
"We're not giving our brand away to other people on the Internet. We sell on brand, not on price and we don't want to commoditise our brand."

2 comments:

InternetGuru said...

Crash and burn then is what I say. You have to be in it to win it. Agreed the brand is strong but we are in the middle of a travel revolution and its going to be very easy to be overtaken, perhaps even by weaker product. Search engines do work well, so one should be mindful of both the potential benefit and downfall.

Let the brand do the talking? Hmmm, I wonder for how long...

Matchmaker86 said...

agree internetguru, with 60% of people using Google to search for travel on the net you have to be in the game. However they may be saying it's not core but it's good to see they are at least buying their brand name on Google....