Friday, September 16, 2005

VisitBritain in online push

VisitBritain will kick off a three year marketing strategy next year putting the web at "the heart of everything we do".
Britain's tourist board said almost half of its enquiries came via its website in May 2003. In 2005 that rose to almost 96%.
Total online enquiries have moved from 160,000 to 515,000 a month in the same period, while total enquiries are up from 320,000 to 535,000.
International head of CRM and online marketing James Keeler said: "Everything we do on an international scale, including work with brands and products and the relationship we have with our customers, will be online."

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