Goodbye Zoom, hello BA

Hitwise were quick of fthe mark this morning, sending out data to hacks which shows the main beneficiaries of Zoom's collapse, in terms of web traffic.

Following the announcement yesterday, Flyzoom.com became the eighth most visited airline website in the UK for a short while - ironically, the first time it had reached such lofty heights in its history.

Meanwhile, Hitwise data shows that British Airways has been the number one site passengers and other curious visitors have gone to after reading the messages on the Zoom homepage.

Kevin May, editor, Travolution

Another day, another gloomy airline homepage

The end in May of the niche business class airline SilverJet was a hot topic for weeks in the trade press.

The gushing coverage it received (including, we hasten to add, a Travolution Award for its website in 2007) during its two years in the skies seemed to many, on reflection, rather over the top in the end.

Anyway, pretty much out of nowhere yesterday came the collapse of Zoom Airlines, the transatlantic budget carrier with routes out of Glasgow, Gatwick, Belfast, Cardiff and Manchester.

How do airlines deal with this from a web perspective?

SilverJet posted a letter from its chief exec on its homepage, thanking cusotmers and staff, outlining how it hoped to get the airline up and running again with new investment, but very few details as to what stranded passengers should do.

Zoom has tried as best as it can to direct passengers to alternative airlines or routes, with links to relevant sites.

So despite Zoom apparently being a budget airline, it is still trying to offer some kind of customer service - even in the face of financial collapse.

Kevin May, editor, Travolution

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