Showing posts with label neutralize. Show all posts
Showing posts with label neutralize. Show all posts

Wednesday, April 25, 2007

Travolution Awards - Winners

The winners of the Travolution Awards have been unveiled at a ceremony in London:

ADVERTISING AWARDS

Best Use of Online Advertising

Love Creative for STA Travel
Harvest Digital for Cruise Thomas Cook
Harvest Digital for Cheapflights
KitCatt Nohr for Virgin Holidays
Agency.com for BA.com

WINNER: Love Creative for STA Travel

Best Use of Affiliate Advertising

The Dedicated Partnership for UKSeries.com
Affilinet for Paramount Hotels
Buy.at for LateRooms

WINNER: Buy.at for LateRooms

Best Use of CRM

CreatorMail for Thomson
Lastminute.com (in-house)

WINNER: CreatorMail for Thomson


MARKETING & INNOVATION AWARDS

Best Use of Social Media

Jumeirah Hotels – The JCast
TravellersPoint maps
STA Travel Blogs
EnjoyEngland/Yahoo! Answers
Avis WeTryHarder Blog
Select World Travel Blog

WINNER: STA Travel Blogs

Best Agency for Search Engine Optimisation

Neutralize for Justtheflight.co.uk
Spannerworks for SN Brussels Airlines
Tamar for National Car Rental
Greenlight for Monarch Airlines
BigMouthMedia for Superbreak

WINNER: Neutralize for Justtheflight.co.uk

Best Agency for Website Design

Adams Creative for TravelOwl.co.uk
Designate Communications for Wales In Style
Five By Five for Island Cruises and Club 18-30
Netizen Digital for various
Fortune Cookie for Kuoni UK
Nucleus for various

WINNER: Designate Communications for Wales In Style

TRAVEL AGENT AWARDS

Best Travel Agent Website

RailChoice
Travel Designers
Isango.com
STA Travel
Expedia.co.uk
WhyDontYou.com
TravelRepublic
PackYourBags.com
Expedia Corporate Travel

HIGHLY COMMENDED: STA Travel
WINNER: Expedia.co.uk

Best Use of Technology

DirectLine Holidays
Door2Tour.com
Comtec
Dolphin Dynamics
Touch Clarity

WINNER: Touch Clarity

TOUR OPERATOR AWARDS

Best Tour Operator Website

Leger Holidays
Thomson
VisitBattlefields.com
Voyages Jules Verne
Sunisle.co.uk
• Kuoni.co.uk
VillaPlus
OnTheGoTours.com
DirectSki.com
ErnaLow.co.uk

WINNER: Voyages Jules Verne

Best Use of Technology

Adventure Company/Netizen Digital
• Kuoni

WINNER: Adventure Company/Netizen Digital

SUPPLIER AWARDS

Best Hotel Website

• Paramount-Hotels.co.uk
• Jumeirah.com
BestWestern.co.uk
Hyatt.com
Sheraton.com
VonEssenHotels.co.uk

WINNER: Paramount-Hotels.co.uk

Best Airline Website

FlySilverjet.com
BA.com
FlyBMI.com
ThomsonFly.com
VirginAtlantic.com

HIGHLY COMMENDED: BA.com
WINNER: FlySilverJet.com

Best Travel Insurance Website

GoTravelInsurance.co.uk
JourneysTravel.co.uk/InsureMore.co.uk
1StopTravelInsurance.co.uk

WINNER: GoTravelInsurance.co.uk

Best Car Hire Website

USRentacar.co.uk
TaxiTransfers.co.uk
HolidayAutos.co.uk
Avis.co.uk

WINNER: HolidayAutos.co.uk

TRAVEL INFORMATION AWARDS

Best Travel Portal

TravellersPoint.com
TravelGator.com
WalesInStyle.com
WAYN.com
EnjoyEngland.com
TripAdvisor.co.uk
Viator.com
Yahoo.co.uk/Travel

WINNER: TripAdvisor.co.uk

Best Meta Search/Price Comparison Website

Kinkaa.com
Australia Travel Market
Cheapflights.co.uk
Sidestep.com
TravelSupermarket.com
Kelkoo Travel

WINNER: TravelSupermarket.com

Best Use of Technology

Teletext Holidays Linguabot
IfYouSki.com
• Cheapflights.co.uk Partner Portal
Icelolly.com TV
Online Travel Brochures

WINNER: IfYouSki.com

TRAVOLUTION SM@RT AGENT OF THE YEAR

Mann Link Travel
Sunmaster
Coachtrips.com
Select World Travel
C&B Maddocks Travel
Travelcare

WINNER: Coachtrips.com

NEWCOMER OF THE YEAR

• Isango.com
TravelZoo UK
Sidestep UK

WINNER: SideStep UK

ONLINE TRAVEL BRAND OF THE YEAR

Shortlist to be decided from winners of Best Travel Agent Website, Best Tour Operator Website, Best Airline Website, Best Hotel Website, Best Car Hire Website, Best Travel Portal and Best Meta Search/Price Comparison Website categories.

WINNER: Expedia.co.uk

TRAVOLUTION ACHIEVEMENT AWARD

Brent Hoberman

Further details and comments from the judges are available on the Travolution website.

Tuesday, November 07, 2006

Travolution@WTM--Blogging is not for Weirdos

Blogging is not for weird guys sat alone in the dark pounding out Kafkaesque ravings, you'll be pleased to know.

Rather, “Blogging is a crucial part of online strategy,” Martin Dinham, business development manager, Neutralize, told Travolution conference delegates during World Travel Market.

Ed Whiting, product director, Comtec Europe, who also participated in the conference, agreed, “Chat rooms and blogs are not for sleazy people with no friends.”

Well, thank goodness for that. I was beginning to worry about me.

The point Dinham and Whiting were making, of course, is that online companies need to pay better attention to the new way consumers are searching for products and services, and what ultimately drives their buying decisions.

It is also increasingly important to observe how today’s youth are interacting online.

“Social search is now a crucial part of natural search,” observed Dinham. Sites like MySpace and YouTube are not just for kids (or losers). They now represent an integral part of an online business strategy.

Take Ryanair as an example, said Dinham. “All of their traffic comes from natural search.”

Apparently a popular hazing for new Yahoo! salespeople involves cold calling Ryanair and trying to sell them advertising, according to Dinham. “Obviously, that’s a very short conversation.”

Tricia Holly Davis
Freelance Journalist