Friday, September 12, 2008

XL: Watch those searches go up, up and up

PING! Email arrives from one of the country's major meta search engines.

Interesting data:

In the ten hours following the announcement of XL's collapse, just before midnight last night, searches for flights on routes normally covered by the carrier and its operating arm increased by a massive 260% compared to the same ten hours on Thursday morning.

Full coverage.

Kevin May, editor, Travolution

1 comment:

Darren Cronian said...

What a day!

I woke up this morning at 6.45am to BBC Breakfast news, to literally jump out of bed, switch on the laptop, and write a post as my fingers could type. By 7am the post was in Google’s search results and I started to receive traffic. As much as we all love to have a dig at Google, it’s response to new posts is incredible.

As much as I have ranted about the travel industry and blogging, I have to take my hat off and salute the travel agents that signed on to the blog this morning and have left advice and tips, and answered questions. I am truly impressed by their professionalism.

Especially since many of them had also spent the morning helping out their own customers.

Today, traffic on a “normal day” is up by 63% and at the time of writing this they’re over 180 people reading the XL administration post.