Wednesday, July 02, 2008

TripAdvisor spending more money - but now involved in search

There appears to be no stopping TripAdvisor's Steve Kaufer and co with their desire to buy as many "travel media" properties as possible.

The Expedia-owned company has bought two further sites, VirtualTourist and OneTime, both for undisclosed fees.

The addition of the pair to the TripAdvisor Media Network will give the user review firm an impressive 32 million unique visitors a month.

Of the two acquisitions, OneTime is probably the most interesting. It is essentially a travel search site which allows users to find deals across a number of OTAs (Expedia, Orbitz, Travelocity) and meta search engines (Kayak, SkyScanner).

Previously TripAdvisor and its string of community sites were all primarily concentrated on producing or sharing content, much of it user-generated, but with OneTime it has reasonably discreetly added decent travel search to its armoury.

Kevin May, editor, Travolution

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1 comment:

Hotel Blogs said...

With VirtualTourist, TripAdvisor buys traffic. How much is worth this content?

- 1.6 million travel reviews
- 3 million photos

The TripAdvisor media network attracts now 32M unique monthly visitors. What's next: WAYN, exchange of TravelPost with Kayak, VibeAgent...

Will be interesting to see how many of these ventures will pay off for their parent company Expedia Inc.