Wednesday, July 02, 2008

++Good news day for Ebookers - MSN ahoy++

More details here, but ebookers - with its parent company Orbitz - has secured a deal to provide full online travel agency functionality on the MSN Travel channels in the UK and US respectively.

A few things spring to mind:

  • Best piece of partnership news for ebookers in a long time.
  • The new Orbitz-wide technology platform is clearly working from a business opportunity perspective.
  • Global deals can be done.
  • Blood is clearly NOT thicker than water - why Orbitz over Expedia [the OTA it created in 1996], which previously ran the search and bookings tools on MSN.

Kevin May, editor, Travolution


Darren Cronian said...

Embedding the ebookers site within the MSN is not very imaginative is it?

I wrote yesterday about the future of search engines in Travel, and my opinion hasn't changed despite this news.

Travolution Blogger said...

Darren: fair comment, but how would you as an online travel agency engage with users of the MSN Travel Channel, offering them search and booking facilities?

Darren Cronian said...

Good question.

Wouldn’t a simple solution be to create a funky micro-site, MSN branded, that syndicates the best travel content, i.e. guides, travel tools etc from MSN Travel around the Ebookers powered and branded search and booking facilities. Rather than a link which opens up to duplicate version of the Ebookers website with a MSN travel header.

It’s unimaginative, cheap and quick solution IMO.