More on Matt Harding [Biggest Missed Viral Opportunity in Travel]

Last week we highlighted how Matt Harding, creator of the Where The Hell is Matt videos, had produced the 2008 version of his fantastic jaunt around the globe.

Anyway, Adage.com has an interesting article about how Stride chewing gum got in the act with its sponsorship deal - and scuppered the best viral marketing deal of the decade for travel brands the world over.

Kevin May, editor, Travolution