Monday, June 30, 2008

Where the Hell is Matt 2008

The original Where the Hell is Matt video is still one of the biggest missed travel viral marketing opportunities of all time. The sponsorship went to the forward thinking Stride chewing gum brand!

Anyway, Matt Harding has released a 2008 version of the infamous video. But rather than each clip featuring Harding dancing on his own, he's drummed up support from the locals each time in most of the shots.

Anyway, it features such gems as the DMZ in Korea, Tongatapu (Tonga), zero gravity over Nellis in Nevada and, the best of all, a coordinated Bollywood-style boogie in Guragaon (India).



It's wonderful clips like this that puts the 'rave' into travel! And forget stuffy, corporate marketing puff from tourist boards - a quick view of this is enough to inspire anyone to explore the world.

Kevin May, editor, Travolution

5 comments:

Anonymous said...

And I thought I had a lot of airmiles!!! Awesome....

Travolution Blogger said...

Mel: Travolution will happily run a video of you dancing outside Micrsoft Towers in Seattle anytime.

Anonymous said...

how did iExplore miss this one.....? Or Expedia, oh I forgot they were busy with some name changes......

Travolution Blogger said...

Joe: I think Travelocity would probably even trade in their gnome in order to be associated with Matt.

Travolution Blogger said...

Uspace: one of the more eclectic comments we've had in recent weeks!