TravelSupermarket will be delighted with this praise for Expedia

Or not.

The technology section on the Guardian website could hardly contain itself this week with a glowing tribute to Expedia, titled "Indulge your flights of fancy".

The puffery article started with something along the lines of:

...it's often the simplest, quickest and cheapest way to book a trip if it includes a flight and a hotel

And ended with:

as a one-stop supermarket that covers everything from cruises to corporate travel, Expedia does the job

Expedia's ad/PR agency - which we must, of course, had nothing to do with such fantastic coverage - will be over-the-moon.

However, there's another, er, supermarket on the UK travel scene which might be rather concerned about such flattery.

Yes, indeed. TravelSupermarket, which just happens to run travel search facilities on the Guardian website and has a handy - yet perhaps now, rather inaffective - box alongside the story about Expedia.



"Book a trip today", it says. But obviously not until you've checked Expedia!

Kevin May, editor, Travolution

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