As if the airline industry didn't have enough problems

The UK's celebrity culture appears to be reaching a low point (in the high life!).

Mainstream broadcaster ITV is to launch its own celebrity-run airline for a new reality TV show.

The airline will have 12 "famous faces", according to the Guardian, taking on such roles as cabin crew and complaints handlers.

Monarch is reported to be the airline canny enough to associate itself with some free marketing for such a, er, high quality programme by lending the aircraft.

The terrifying news for Travolution readers is that producers will also create a bookable website!

The mind boggles.

Kevin May, editor, Travolution

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