Friday, May 23, 2008

TUI Travel design FAIL

Say some...

Hotel Blogs draws everyone's attention to the TUI Travel page on YouTube.

Thevenot, who writes Hotel Blogs, says:

For such a big company with marketing resources, I don't understand how you can fail to be more clever than that in terms of embracing social media sites like YouTube. The page even comes almost unreadable. Anyway, we all make mistake[s].
A commenter on the post has another suggestion, however:
They haven't missed the point, in fact they seem to get it more than most.

Check out almost any personal profile page on MySpace and you'll notice that they're all just as garish (if not worse). Repeating, birght backgrounds that make your text almost illegible seem to be par for the course.
Kevin May, editor, Travolution

1 comment:

Anonymous said...

How about the theory that this may not be an official TUI publication, hence the quality issue? Doesnt make for much of a story but more likely....