Thursday, May 29, 2008

Space Cadets

While Travelodge has been busily spending £1 million on a new website, rival hotel chain Premier Inn has been setting its sights on clearly bigger and more important projects.

Now we're all for innovation here at Travolution, but surely a hotel on the moon is a step too far, rather than a giant leap for the budget accommodation industry.

Premier Inn MD Patrick Dempsey says:

Given the pace of space exploration and transportation possibilities beyond earth’s atmosphere, we feel that it is now more feasible than ever to expect travel to and from the moon to become a common occurrence within the next 20-30 years.

Given that, we wanted to steal a march on our rivals and be the first hotel chain to offer people the chance to have very comfortable and affordable lunar accommodation and get the same experience of the Premier Inn brand on the moon as they do on earth.
Days Inn, Travelodge et al must be kicking themselves at missing out on such a cosmic opportunity.

Kevin May, editor, Travolution

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1 comment:

Nathan Midgley said...

Did you see what Caterer wrote about it?

"Now it might be just me, but if I had blown a hefty wad on flying to the moon, I think I might, just might, want to stay somewhere a tad more upmarket than a Premier Inn..."