The (big) budget brand has invested £1 million in the service which now has Google Maps, destination information on the places where it has hotels and a facility, through Keith Prowse, to book theatre tickets and other events.
Why, you ask? The company gets 87% of its bookings via the channel and has been ranked number one by Hitwise for the travel and destination sector for the past two quarters. They also get 500,000 visitors a week to the site.
COO Guy Parsons says it's about not being complacent, giving consumers technology they use every day and erm, oh yes, nearly forgot, because they're opening another 4,000 rooms this year and similar numbers in the next couple of years.
The momentum is clearly there but with such aggressive growth plans it needs to stay there too!
Linda Fox, lead reporter, Travolution