Thursday, May 15, 2008

Sing when you're winning

Apparently this is Lastminute.com's first viral ad, according to Brand Republic.



Although, of course, there is this ad from a few years back, which just happened to find its way onto YouTube after never seeing the light of day in the real world of TV advertising.

Had viral written all over it...

Kevin May, editor, Travolution

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3 comments:

Frequent Reader said...

I love this blog, thanks for sharing.
- Goerge Ya76oo

Adam Crawford said...

No doubting it is a funny clip, and has got bags of viral potential, but seems a little suspicious to me that it managed to motivate a cluster of new users to sign up and comment, many of whom haven’t watched any videos yet according to their profile pages.

http://www.youtube.com/user/snowgibbon
'"walking around, swinging my truncheon"... brilliant'
snowgibbon
Joined: May 14, 2008
Last Login: 16 hours ago
Videos Watched: 1

http://www.youtube.com/user/leanne3029
'This is awesome!! So original and hilarious ... very well done!! :-)'
leanne3029
Joined: May 14, 2008
Last Login: 16 hours ago
Videos Watched: 0

http://www.youtube.com/user/fleurybeury
'love it. the guys popping out from the pole is so funny! about 1/3 way through...'
Joined: May 13, 2008
Last Login: 16 hours ago
Videos Watched: 0

http://www.youtube.com/user/TheatreDiva1978
'that poor guy having a kip - brilliant!! best bit is the policeman singing "..since i did karaoke at the police & fire brigade christmas function"!!!'
Joined: May 07, 2008
Last Login: 5 days ago
Videos Watched: 17

Undoubtedly good work, but is this a genuine response?

Alex said...

Are these the same actors that FlyBe hired?

No wonder Norwich wanted more money!