Tuesday, September 18, 2007

Lastminute.com marketing team were 'perplexed' by electrocution ad

In April this year we ran a post featuring a bizarre video ad which had been produced for Lastminute.com.

Understandably the post sparked a few comments.

Yesterday the producer of the ad, Matt Huntley, got in touch to let us know what happened:

I wrote, directed and co-produced this ad. There was no involvement from Lastminute.com whatsoever.

It was funded by me for my showreel, it could have been for any travel company but at the time Lastminute.com weren't doing TV commercials.

We presented it to their marketing deparment in the hope of selling it (more for the exposure than the money) but they didn't seem very interested (more perplexed!)

Shame as it has proven really popular. But what the hell do I know?!
Kevin May, editor, Travolution

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