Tuesday, April 08, 2008

Look over your shoulder and you'll see TV ad revenues

This is nothing short of astonishing in some respects. Remember, the web as an advertising force is only really ten years old - maybe less.

Guardian has a bit on the predicted increase in UK online advertising revenues in 2009, overtaking TV for the first time.

Just a few years ago - in a previous guise - I remember writing about how online revenues were on the verge of eclipsing outdoor, and then radio advertising spend. Even then, many old school were sceptical.

Kevin May, editor, Travolution

1 comment:

Matt Adams said...

A very interest post given that google has announced that it will remove trademark filtering from the UK & Ireland results on May 5th.

This policy 'relaxation' will particularly impact holiday and flight terms, as travel brands command a huge 'share of the searching audience'.

Although it's doubtful that higher PPC costs for the biggest brands (Expedia, lastminute, Thomson, Thomas Cook, easyJet, Ryanair and Teletext) will impact 'tv advertising'. It wil make TV comparitively good value.

The medium and long term impact remains to be seen, but I doubt that such disinctions will be of little importance as 'TV' revenue blurs with 'online'(IPTV and on-demand services).