Tuesday, April 29, 2008

E-brochure or an ad? You decide


Email arrives announcing the launch of an "e-brochure" courtesy of SilverJet.

Here it is.

Not sure at all about this - looks more like another glossy ad for the last remaining transatlantic business class-only airline.

If you say a brochure is a marketing vehicle for a product, then this both an e-brochure and an ad.

We can confirm that the aircraft in the picture is not from the new SilverJet fleet.

Kevin May, editor, Travolution


Anonymous said...

Definition of an ADVERTISEMENT:
advertisement Show phonetics
noun [C](INFORMAL ad, UK ALSO INFORMAL advert) a picture, short film, song, etc. which tries to persuade people to buy a product or service.

Definition of a BROCHURE: promotional booklet: a booklet or pamphlet that contains descriptive information or advertising

I think the real question is? what is the question? and the answer is who cares?


Travolution Blogger said...

Anonymous: Couldn't have put it better myself.