Friday, January 25, 2008

Executive email carpet bombs - EECBs for Virgin

The Consumerist, thorn in the side of many a corporate giant, has today unveiled details of how to launch an email campaign against Virgin Atlantic.

As well as providing general advice about what consumers should do in the digital age when the usual channels for complaints are not working, users are treated to a list of the email addresses for the likes of Richard Branson, the chief exec, director of ops, director of sales and marketing, chief operating officer and senior customer relations managers.

Whether this type of action by disgruntled customers ever makes a difference is another matter, but we'd be interested to learn what companies do if they suddenly get an influx of hate mail complaints to a senior exec's address? What does the PA do with them all?

Kevin May, editor, Travolution

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