According to Brand Republic, budget hotel chain Travelodge is offering any couple with first names Joseph and Mary a free night's accommodation over the Christmas holiday!
The puff on the company website continues the, er, festive theme:
"Today's Mary and Joseph will stay in a spacious Travelodge family room which can also cater for a baby and a manger.No, no, please stop...
"A free car-parking space will be provided for the donkey and there are plenty of £29 rooms available for the shepherds and Wise Men to book."
The Brand Republic story says there is a dedicated "microsite" for customers to sign up for the amazing deal. As far as we can tell it's actually an email address at head office.
Kevin May, editor, Travolution