Wednesday, December 05, 2007

MILF sale at Spirit Airlines - yes, really

We apologise if anyone is offended by this post.

The Consumerist in the US picked up on a email marketing campaign by Spirit Airlines to promote its, er, MILF Sale - "Many Islands, Low Fares".

Now many a young man and/or fans of American Pie will know that MILF actually stands for something completely unrelated to the sale of cheap holiday tickets.

Spirit Airlines denies it had any idea about the unfortunate connection, blaming it - rather mysteriously - on a British executive within the company who rubber-stamped the campaign.

We wonder if chief executive Ben Baldanza knew what was going on? He likes courting controversy...

Kevin May, editor, Travolution

1 comment:

Anonymous said...

The MILF sale was no accident and was shortly followed by a MOASS sale (can't even remember what they claim it stood for) that had two donkey pictures on the ad.