Wednesday, November 14, 2007

Travolution@PhoCusWright 07 - Worse than the IRS

Michelle Peluso, chief executive of Travelocity, takes to the stage for a 20-minute plea for unity within the online travel industry.

But this is not an industry love-in.

Peluso reels off a string a worrying stats regarding consumer satisfaction with travel websites.

On the whole the online travel agencies perform very poorly, with satisfaction levels either flat or declining.

"Together we can make this industry more satisfying for consumers between us," Peluso urges delegates, many of which are arch rivals of Travelocity.

It clearly needs to. OTAs come out worst than the dreaded Internal Revenue Service in the US.

Cue nervous laughter...


Kevin May, editor, Travolution

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