Similar to the Travolution conference earlier this year, an entire session devoted to Second Life.
Rosen makes a good point in that in the early days of Second Life, when the business press (us included) gushed about its potential, many articles contained a reference to its experiment with the Aloft hotel - good PR, in other words.
But over the summer this year there were a series of scathing pieces in the media about Second Life, criticising brands that have
wasted spent a fair deal of money in the virtual world, but often find themselves with embarrasingly empty buildings or land.
There is a critical point to consider over these sporadic forays into Second Life by travel brands. With a potentially tougher market looming (especially here in the US), companies are probably NOT going to R&D or marketing budgets in virtual words.
The wind in the sails of Second Life earlier this year suddenly feels like little more than a gentle breeze.
Kevin May, editor, Travolution