Travolution@PhoCusWright 07 - Long Tail factoids etc
- Johnson & Johnson's corporate travel budget totals $915 million a year - but only $272 million is spent on flights and hotels. The rest is on "Long Tail" products such as car hire, ancilliaries, taxis.
- 64% of online business travellers bought an event ticket during their trip.
So what you like about Ronald Reagan, but here's a nice quote:
When we come to the edge of our known world, we're standing on the edge of the infinite.
Kevin May, editor, Travolution
1 comment:
This is exactly the kind of information that sme suppliers need to get them motivated about online booking technologies. Thanks for the heads up Kevin!
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