Travolution@PhoCusWright 07 - How many names do you need?

OMIK.com.

CMIO.com.

Project Purple Demon.

Rocket.com.

This confusing series of names was the tortuous process the founders of Hotwire.com went through before they settled on Hotwire.

Let's be grateful that they procrastinated persisted...

Kevin May, editor, Travolution