Thursday, October 18, 2007

Swing low, sweet TV ad from SilverJet

So SilverJet doesn't even fly to Paris (yet) - but that hasn't stopped it making changes to its latest TV ad in order to target Rugby World Cup fever in the UK.

"Bring it home, boys," reads the new patriotic slogan, having ditched the bizarre witty "World's Most Sivilised Airline".

Obviously if the "boys" do win the Rugby World Cup on Saturday they won't be returning with the trophy to London (Luton) on SilverJet, unless they first go via New York on another carrier.

Nice bit of up-to-the-minute marketing though...

Kevin May, editor, Travolution

Technorati tags:

1 comment:

Anonymous said...

Silverjet are now giving away free flights to Dubai to lift English spirits after the defeat:

Not a bad idea, better if we'd won though!