Swing low, sweet TV ad from SilverJet

So SilverJet doesn't even fly to Paris (yet) - but that hasn't stopped it making changes to its latest TV ad in order to target Rugby World Cup fever in the UK.



"Bring it home, boys," reads the new patriotic slogan, having ditched the bizarre witty "World's Most Sivilised Airline".

Obviously if the "boys" do win the Rugby World Cup on Saturday they won't be returning with the trophy to London (Luton) on SilverJet, unless they first go via New York on another carrier.

Nice bit of up-to-the-minute marketing though...

Kevin May, editor, Travolution

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