Not something you want to admit
Lastminute.com took just one booking for SilverJet over a 20-day period during June.
How do we know this?
The weekly bulletin from the Advertising Standards Authority arrived this morning, criticising the duo for an online promotion which offered customers a £100 e-voucher "to buy more lovely things" on the OTA's website if they bought a ticket for the business class-only airline.
The ASA ticked off Lastminute.com as there was a discrepancy in the dates for when customers can obtain the voucher. The ad stated the offer, beginning on the 4 June, would end on the 24 June, but terms conditions said 18 June. The first 50 customers would receive the voucher.
The ruling said:
They [Lastminute.com] confirmed that there was one booking only for a Silverjet flight during the competition period and that booking received a £100 evoucher.
Kevin May, editor, Travolution
Technorati tags: silverjet lastminute advertising ASA
2 comments:
If were fortunately enough to book silverjet you wouldn't probably be looking on lastminute.com for deals anyway!
shame Lastminute didn't think of that before doing the deal and subsequently getting into trouble with the ASA.
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