Introducing...Worldreviewer.com

The launch of Worldreviewer.com was announced a few weeks back but the site is now up and running.

On first look it appears to have followed the same strategy as a number of user review sites - strong visuals, prominent use of profiles alongside content.

Thankfully it is a lot better than many of those, primarily because of one major twist: the writers are mainly experts in specialist areas and the content is about experiences, rather than destinations or hotels.

Out goes the common-all reviewer, in comes the vulcanologist or the marine biologist.

Members can then rate the reviews or add their own pictures etc.

Worldreviewer has to make money, of course. Tour operator links, first of all. Plans for a flight search engine soon.

The site is backed by some serious people: James Blackwell and James Dunford-Wood who, with renowned press columnist A A Gill, launched TravelIntelligence in 1999.

Take a look. Comments via the usual button please...

Kevin May, editor, Travolution

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