Friday, October 19, 2007

Green is the new pink

...for Lastminute.com at least.

It may have missed out on Rugby World Cup fever, but Lastminute.com is now attempting to show off its green credentials with a Paris city break deal through Eurostar.

Press and online ads in the usual places will feature not the usual pink extravaganza but a rather Halloween-esque, ghostly green.

Kevin May, editor, Travolution

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