Travolution is pleased to be taking part in the first Blog Action Day - a scheme backed by the likes of Reddit and Google to draw together blog posts around the world on a single day under one banner: highlighing green issues.
For our post I've decided to look at how much the top travel websites in the UK promote their own green agenda from the homepage and/or if they use carbon offsetting through the booking process.
The top five online travel properties, based on the IMRG-Hitwise HotShops list for August, were selected for the task.
"Greener Travel" information is available for users (but is the second to last item on the left-hand navigation. No passenger online offsetting programme (except with specialist operator Crystal Holidays)
No links from the homepage to any environment-based content. No apparent offsetting programme (US Expedia site does use Terrapass system).
"Fly Greener" tab is the first featured on the site's horizontal navigation. No self-offsetting function available - EasyJet does it automatically.
Information about the Carbonwise scheme can be obtained via a link from the homepage - right-hand navigation, two-thirds of the page down. Users can offset during the booking.
Environmental policy set out in About Us section from the homepage. No self-offsetting programme for customers.
The moral of the story here is this: don't rely on travel companies to do any carbon offsetting.
Generally speaking some allow customers to do it; some will do it on their behalf; others don't give much credence to offsetting whatsoever.
Climate Care is a good, independent offsetting site.
Further details and a list of all the participcants are available on the Blog Action Day website.
Other travel-related bloggers taking part:
Kevin May, editor, Travolution
Technorati tags: green environment blog action day