Tuesday, June 26, 2007

USA Today 'gets it'

As Joe Buhler says, when a "mass market paper reports on anything 'new' on the web it’s usually on the way to be pretty well established market behavior or a fact".

So here is an article from USA Today about a Forrester report which estimates a third of US travellers read reviews from fellow travellers on the web.

Kevin May, editor, Travolution

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1 comment:

Darren Cronian said...

Um how much did it cost for this report?

I'm sure sites like Trip Advisor could of told them that.

Even I could of told them that!