Introducing...Schmedley.com

Over the next few months, Schmedley.com will either become one of the most talked about sites on the web, mutate into something else entirely or simply disappear, such is the speed in which sites come and go.

In its own words, Schmedley "deploys a suite of web services applications that handle the most common, daily tasks of a broad range of internet users".

But it's much more than that.

The "homepage" - if you can call it that - acts as a desktop for various functions, including calendar, search, stocks, email, notes, RSS feeds and images.

But while sites such as Netvibes allow users to place boxes where they liked within a three-column grid, Schmedley is literally a blank screen which can host each application anywhere.

Functions behind the main desktop include a triple web search engine - using Google, Yahoo! and MSN Live Search.

...and the highlight for us: A multi-brand flight search tool across Expedia, Travelocity and Orbitz, all on a single page.

It'll be fascinating to see whether this site takes off.

It's founders, Dustin Caurso and Rob Wolf, typically for new meedja entrepreneurs, come across as young, wacky and a bit too laid back to be creating something as "awesome and full of potential" (as one senior travel boss put it) as Schmedley.

It is an excellent site. Take note: Facebookers may become Schmedlers pretty soon...

Kevin May, editor, Travolution

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