Thursday, June 21, 2007

Expedia invades Trafalgar Square

Trafalgar Square has seen its fair share of battles over the years - poll tax riots, mayor Ken Livingstone's crusade against the resident pigeons - but London's most famous open space saw an invasion of a different kind this morning: 200 easels, a model and an MD from the world's biggest online travel agency.

The bizarre publicity stunt saw UK model Jodie Kidd (right) and UK MD Caroline Cartellieri (left in the picture below) kickstart a "inspiration" session to mark the year's longest day, renamed Blue Sky Day in Expedia-speak.

Astonishingly, some of the completed works will be hung in the National Gallery, situated on the north side of the square.

An event was also held amongst the pipers in Edinburgh's Princes Street Gardens.

Expedia has form with its, er, wacky publicity stunts. Here is a clip of a promotion by its cousins in the US.

Kevin May, editor, Travolution

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Nathan said...

Be interested to know how it went. There's a fine balance between a brand transforming a space and simply getting in people's way, especially when the stunt's taking place in a busy thoroughfare on a weekday.
Will Expedia get branding in the National Gallery too?
And will you get a traffic boost from that Jodie Kidd tag? ;-)

Travolution Blogger said...

Nathan: Expedia will be thanking Ken for clearing 1) the pigeons and 2) traffic from the north side of the square.

Irritated pedestrians would have been able to avoid the Expedia Easels easily!

Are you suggesting we tagged Jodie Kidd for the SEO?!?!?! outrageous.... :-)

Cathy Jolly said...
This comment has been removed by a blog administrator.
Travolution Blogger said...

Cathy: off-topic plug for your company, sorry. press releases and information can be sent to me directly