EasyJet lands on MySpace

EasyJet is tapping into MySpace's 8.7 million user base to create an online resource for travellers.

The budget airline has launched a EasyJet branded page within MySpace to allow consumers to upload photos and videos of holiday destinations, including (of course) footage of attractions at easyJet destinations.

EasyJet plans to create a gallery of "interesting and little known sites" to provide consumers with holiday and weekend break suggestions which are accessbile (of course) by easyJet.

Each week a panel of judges will select the best photo and video submission to compete for the chance to win a pair of return tickets to a destination of their choice (so long, of course, as easyJet flies there).

The easyJet branded community will also allow MySpace members to blog on their easyJet travel experiences and access the latest cheap flight deals.

The easyJet channel follows the launch of several branded MySapce communities, including Adidas , Reebok and Lynx.

Tricia Holly Davis, chief writer, Travolution

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