Wednesday, June 13, 2007

Avis and its blogging strategy

Interesting interview on E-Consultancy with Xavier Vallee, UK head of marketing for car hire giant Avis, about the WeTryHarder blog.

Vallee goes into a fair amount of detail about why the company launched a blog, its policy on comment moderation ("We don't filter negative comments - just spam" - which is encouraging, if its true 100% of the time), and costs.

The WeTryHarder blog was shortlisted at the Travolution Awards 2007 in the Best Use of Social Media category. It was eventually beaten by the STA Travel Travel Blogs.

Full interview with Vallee here.

Kevin May, editor, Travolution

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1 comment:

Darren Cronian said...

If a travel company needs an example of a good commericial blog then they should look here.

It's great to hear that Avis aren't censoring the blog posts [apart from spam]

Blogs are great ways to provide a face to the company, where consumers can communicate with before or after they have used the service.