Wednesday, May 30, 2007

Travel Survey Day #2

Another one: Travel websites represent 14 of the Top 50 retail websites in the UK, according to the IMRG/Hitwise Hot Shops survey for May 2007.

Leading the field are Amazon.co.uk, Tesco.com, Argos, Play.com and Amazon.com in the top 5 positions.

But positions six to ten are dominated by travel brands:

Expedia.co.uk (6)
EasyJet (8)
Ryanair (9)
BA.com (10)

Elsewhere in the Top 50:

Thomson Holidays (11)
Lastminute.com (15)
First Choice (20)
Thomas Cook (25)
MyTravel (27)
ThomsonFly.com (28)
Travelodge (30)
BMIBaby (33)
FlyBe.com (37)
Jet2.com (39)

Remarkably only two travel brands have lost their position in the Top 50 since the survey started in May 2006:

XL.com and Opodo.

No sign of Ebookers since the survey started.

Kevin May, editor, Travolution

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3 comments:

nick said...

I wonder why amazon.com is listed as a UK commerce site
Nick
ba.com

Anonymous said...

you should use spanish travelsites because they are cheaper than expedia & co.

http://hotelicia.es/

Travolution Blogger said...

Anonymous: off-topic.