Friday, May 18, 2007

That new Google search thing

Much has been written in the last few days about the new Google search in the US (coming to a territory near you soon, for anyone not using .com as their default engine).

[Official Google blog entry about Google Universal Search]

The post points to a search for "darth vader" as a good example of how various elements of Google will be incorporated into its search results, such as Google Video and YouTube material.

Other tools such as maps will also be included for some queries. Ideal for travel... [Although we've seen examples already]

For perhaps the best piece of analysis we've found so far, go to SeachEngineLand.

The implications for travel are pretty obvious: a far richer experience for those using natural search to look for travel products, allowing location maps and videos of hotels to be streamed directly in to results. And that is just for starters...

Kevin May, editor, Travolution

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