Tuesday, March 06, 2007

Google itching closer to Troogle?

Pleasing in some respects, but we single-handedly managed to upset perhaps the biggest internet company on the planet last year.

This was not mischief making on our part [of course not] - we were just reporting the endless gossip sweeping through the travel sector concerning Google and its supposed plans to launch a travel vertical search engine.

At the time Google worked tirelessly to deny any such rumours. We believed 'em...

It now appears that rather than launch a standalone product, Google is quietly introducing various elements - such as today's news, concerning maps - from across its portfolio of products which, given time, will certainly give users a travel-based portal.

Obviously the biggest element, searching only within travel verticals, will be an enormous leap but some might suggest it wouldn't take much to modify the Google Co-Op tool (which we use on the right-hand side of this blog) to narrow search results for users.

So here is the new map element introduced on the UK site for hotel search results.


And here is a rather cheeky mock-up of Troogle, courtesy of SearchEngineWar [we've shown this before, but it's worth publishing again].

It would not be a massive jump would it?

Obviously Google would be changing a fundamental aspect of its natural search strategy, if it were to allow users to obtain results only from travel-related sites.

But asking users to insert a piece of code outlining which sector it is most suited for - like travel - could be a one way of determining if a site can be featured on a vertical search. Policing it would be a nightmare, of course...

Kevin May, editor, Travolution

2 comments:

Darren Cronian said...

I've said this before and I'll say it again. Google will launch a travel product withing the foreseeable future.

They can deny it all they want. They don't want traffic to disappear to vertical search will try they upmost to keep hold of these searchers.

mlf said...

How would they vertical search on natural search listings?