Travolutuion Summit-Wayn, meet Mr White

Wayn.com is to offer its services on a white label basis to travel providers, according to the company's co-founder Peter Ward.

(Expect he'll be getting just a teenie bit of attention the rest of the day.)

But that's not all that's new with Wayn.

Ward said the site is also doing away with it's £1.99, 12-month subscription service, so interaction will be free, as well as content.

There will likely be a fee for high level of customisation and access to premium content.

Presumably, the premium for new services and costs of its white labelling will replace a chunk of the revenues Wayn currently receives from its subscriber base.

Wayn is also planning to roll out a Wayn.com branded MasterCard this year.

You could almost see the campaign..."There are some friends you can't buy, for everything else..."

Tricia Holly Davis, chief writer, Travolution