Travolution Summit-Today hotels, tomorrow the world

TripAdvisor is set to take over the world…well, sort of.

John Bray, senior strategist from US-based technology research firm PhoCusWright, challenged the Travolution Summit audience to predict if TripAdvisor can do in other sectors of the travel industry (eg destinations) what it has done for hotels…or, if newcomers like Wayn.com will lead the next generation user-review space.

Apparently, TripAdvisor will retain its lead, according to roughly 80% of delegates (and no, they’re not all from Expedia).

Hmmm...

Surely Peter Ward, the founder of Wayn, will have something to say about that when he takes the stage later today.

Stay tuned...

Tricia Holly Davis, chief writer, Travolution